Philippines

Mobile Banking App

Goal:

Increase credit cards issued to New-to-Credit clients

Products Used:

CredoSDK for Android and iOS

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The Challenge

Target Variable: 90+ DPD 9 MOB - set in collection

Increase the amount of credit cards disbursed to New-to-Credit (NTC) borrowers as well as improving the performance of the model on the total incoming population (including thin and thick files).

Solution

Embedded CredoSDK into the mobile banking app for Android and iOS

Android SDK

iOS SDK

CredoWeb

The Results

The objective was to achieve an increase in the number of credit cards issued to New-to-Credit clients and improve the overall performance of the model. With the help of our CredoSDK, the mobile banking app achieved the goal and developed a model with a GINI of 0.40 for New-to-Credit (NTC) customers, 0.39 for Thin-Files, and 0.28 for Thick-Files. The total results helped our client to overachieve their KPIs.

No items found.

40

New-to-Credit (NTC) clients

Developed a model with a GINI of 0.40.

39

Thin-File clients

Developed a model with a GINI of 0.39.

28

Thick-File clients

Developed a model with a GINI of 0.28.

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